A New Masterclass on the Psychology Behind Design Work
I’m excited to share that I’ll soon be offering a new free masterclass, Inside the Designer Mind, available to watch from May 1 through May 7.
This session explores the often unspoken psychology of interior design – the emotional dynamics that shape pricing conversations, client relationships, and how confidently designers are able to lead their projects.
You can sign up now HERE to receive access as soon as the masterclass goes live.
Because while design is often viewed as a creative or logistical profession, many of the most challenging moments designers experience are psychological.
A project that begins smoothly but becomes heavier as decisions grow more complex.
A pricing discussion that feels unexpectedly personal.
A client relationship that requires more reassurance or emotional energy than anticipated.
These situations are rarely random. They are often shaped by patterns related to trust, authority, value perception, and decision-making pressure – all central themes in the psychology of interior design.
In the masterclass, we’ll explore:
Why pricing can feel uncomfortable even when you know your work has value
How luxury client expectations influence momentum, trust, and alignment
The hidden role boundaries play in burnout and overwork
What begins to change when you recognize the psychological patterns influencing your projects
My goal is to help designers move from reacting to these moments toward guiding them with greater clarity and confidence.
If you’re attending High Point Market this month, I’d also love to connect in person. I’ll be moderating The Quiet Yes: How Luxury Design Sells Through Emotion on Saturday, April 25, at 3 pm at the Feizy Rugs showroom, alongside Michael Mitchell of Michael Mitchell Inc. and Kate O’Hara of O’Hara Interiors.
We’ll be discussing how emotion, trust, and sensory experience influence client decisions long before specifications or budgets are finalized – another powerful dimension of the psychology of interior design.
Because in high-end design, the most meaningful outcomes often begin beneath the surface. Stop by and say hi!
