Stop Undervaluing Yourself
5 Mindset Shifts for Pricing with Confidence
Let’s be real—pricing is one of the biggest pain points for interior designers. Whether you’re just starting out or years into running your firm, undercharging is the fast track to burnout, resentment, and financial instability.
If you’ve ever caught yourself saying,
“I don’t want to scare them off…”
OR
“I’ll just throw in the extra time…”
—then it’s time for a mindset reset.
Here are 5 shifts that will help you step into your worth and start pricing with confidence:
1. You’re Not Charging for Hours—You’re Charging for Expertise
Clients aren’t just paying for the time it takes to create a floor plan. They’re paying for your vision, strategy, experience, and the value you bring to their lifestyle.
Your time is a vehicle—your thinking is the value.
2. You Teach People How to Treat You
When you price from a place of uncertainty or fear, you communicate that you’re not sure you’re worth it. Confidence in your pricing builds client trust. Second-guessing it invites negotiation.
3. Profitability Is Not Optional
Your business isn’t a hobby—and it shouldn’t run on survival mode. If your rates only cover your time and not your growth, you’ll never create sustainability.
Pricing isn’t just about income. It’s about margin.
4. Your Price Attracts or Repels the Right Clients
If someone is only price shopping, they’re not your client. Don’t dilute your brand to accommodate them. High-end clients aren’t just looking for “affordable”—they’re looking for valuable.
5. Money Mindset Is a Skill You Can Strengthen
Confidence around pricing doesn’t come naturally for most designers—but it’s a skill you can build. With the right coaching, strategies, and self-awareness, you can rewire how you approach your value.
Ready to Raise Your Rates with Confidence?
Inside our Money Matters course at The Designer Launch, you’ll learn how to:
✔️ Build a pricing model that supports long-term growth
✔️ Set boundaries around time and scope
✔️ Attract clients who value your expertise
Enroll today and start charging what you’re actually worth…with confidence.
