UPCOMING INDUSTRY EVENTS
& OPPORTUNITIES TO CONNECT WITH TRACEE LIVE ACROSS THE COUNTRY
The Psychology of Interior Design
Tracee Murphy, The Design Biz Therapist, presents her IDCEC-approved course, The Psychology of Interior Design
Explore the intersection of psychology and interior design, and gain a deep understanding of how human behavior, emotions, and decision-making influence your interior design business.
+1 CEU Credit
The Psychology of Interior Design
Tracee Murphy, The Design Biz Therapist, presents her IDCEC-approved course, The Psychology of Interior Design
This course explores the intersection of psychology and interior design, providing a deep understanding of how human behavior, emotions, and decision-making influence your interior design business. Designers will learn how psychological principles can enhance sales, marketing, leadership, and client relationships in the interior design industry. Topics include the impact of color on mood and perception, effective conflict management strategies, selling luxury, navigating money conversations with cents, and using psychological insights to build trust and rapport. by the end of the course, designers will have a toolkit for running their business in a way that supports well-being and productivity.
RSVP: events@vanguardfurniture.com
+1 CEU CreditIs it your first time heading to Market?
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PAST EVENTS
Psychology of Conflict Management
UNIVERSAL FURNITURE
OCTOBER 2025
Conflict is unavoidable in life, interior design, and construction; it’s not a matter of “if” a problem will arise, but “when” it will arise. Learn tricks of the trade to have in your business arsenal.
With degrees in both psychology & interior design, Tracee will cover the value of conflict in successful relationships, the five styles of conflict management, & strategies for success in your business.
Psychology of Selling Luxury
A WELL-DESIGNED BUSINESS W/ LUANN NIGARA
APRIL 2025
Tracee and LuAnn are diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider.
Tracee Murphy, psychologist-turned-designer, leverages her background in her business and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listening are key to success in the high-end market.
Psychology of Design
DESIGN DASH + VANGUARD FURNITURE
APRIL 2025
Led by Tracee Murphy, this workshop explores the psychological principles that influence client behavior, decision-making, and interior design success. Learn how color impacts mood, how to navigate money conversations, and how to build trust with clients to create a more profitable and fulfilling business.