LEADING VOICE IN
DESIGN & PSYCHOLOGY
Dynamic Speaker & Workshop Facilitator | Trusted by Top Design Brands | 25 Years Leading a Thriving Design Firm
I’m Tracee Murphy, The Design Biz Therapist. I teach designers and companies in the home furnishing industry how to leverage psychology for a competitive edge.
Known in the industry as The Design Biz Therapist, Tracee Murphy has built a 25-year career at the intersection of psychology and interior design. With degrees in both fields, the Sarasota-based designer and educator has become a leading voice on how emotion shapes the way spaces are created – and how the people behind them thrive.
Through her platform, The Designer Launch, Murphy teaches what she calls the human side of design – a blend of behavioral science and business strategy that helps design professionals connect with clients, become stronger leaders and grow their business. Her workshops and keynote sessions explore the psychology of color, the emotional triggers behind buying decisions, mindful design principles, and how empathy and emotional intelligence can drive profitability and creative fulfillment.
For Murphy, design is far more than visual aesthetics – it’s a reflection of identity, emotion and connection. Her mission is to help designers elevate both their work and their wellbeing by understanding the psychology that fuels creativity and business success. When you grasp that connection, she says, everything about your business starts to click.
Tracee’s insights have been featured in LUXE Interiors + Design, Southern Living, House Beautiful, MarthaStewart.com, Florida Design and SRQ Magazine, and she’s a sought-after speaker at national design conferences, industry events and manufacturing summits.
AS SEEN IN:
PRESENTATION TOPICS & FORMATS
Tracee’s signature speaking topics include:
The home as an emotional ecosystem – how color, layout, and environment influence wellbeing, productivity, and decision-making
The psychology of luxury and the evolution of client expectations
Biophilic and mindful design principles
How psychology helps designers become more profitable, fulfilled, and effective
Emotional intelligence as a competitive advantage in the design industry
How to use psychology to sell luxury design without “selling”
The psychology behind why clients buy, resist, and react emotionally
Conflict management & repair in high-stakes design projects
Using psychology to prevent burnout and building emotional resilience as a creative
The importance of relationships with vendors, realtors, and builders
Money conversations that build trust
The Human + The Machine: psychology & AI in design futures
She offers customizable presentations in a range of formats:
Keynote presentations (30-75 minutes)
Curated panels and workshops
Showroom experiences
Leadership retreats
Brand education sessions
CEU-accredited classes, workshops, and training sessions
All programs are available for in-person or virtual delivery.
TRACEE PRESENTS TO…
Interior Designers • Brand & Manufacturer Teams
Luxury Home Professionals • Realtors • Design Students
“Tracee was absolutely outstanding! Especially for young entrepreneurs and people in the design business who’ve yet to know how to handle and manage clients. There was a lot of value there.”
~ Sheba Khodadad | Blue Parakeet Rugs
WHY EVENT ORGANIZERS LOVE WORKING WITH TRACEE
Professional, reliable, and easy to collaborate with
Adapts content to audience needs and event goals
Engaging, insightful, and down-to-earth presentation style
Offers CEU accreditation options
Provides custom slide decks and follow-up resources
making your job easier
“I cannot think of anyone better to learn from than Tracee. She’s passionate and knowledgeable about the psychology of interior design, and I’ve had her on several panels. She is the ultimate professional, and not only that, she’s a wonderful and kind human being.”
~ Michael Bauer | Director of Trade Relations, Feizy Rugs