UPCOMING INDUSTRY EVENTS
& OPPORTUNITIES TO CONNECT WITH TRACEE LIVE ACROSS THE COUNTRY
stay tuned… more events coming soon!
The Psychology of Interior Design
Tracee Murphy, The Design Biz Therapist, presents her IDCEC-approved course, The Psychology of Interior Design
This course explores the intersection of psychology and interior design, providing a deep understanding of how human behavior, emotions, and decision-making influence your interior design business. Designers will learn how psychological principles can enhance sales, marketing, leadership, and client relationships in the interior design industry. Topics include the impact of color on mood and perception, effective conflict management strategies, selling luxury, navigating money conversations with cents, and using psychological insights to build trust and rapport. by the end of the course, designers will have a toolkit for running their business in a way that supports well-being and productivity.
RSVP: events@vanguardfurniture.com
+1 CEU CreditIs it your first time heading to Market?
Check out Tracee’s FREE guide to making the most out of your experience!
PAST EVENTS
Psychology of Design
VANGUARD RETREAT
JUNE 2026
Tracee returned as a speaker at Vanguard Furniture's exclusive Design Visionary Retreat – her third appearance at this invitation-only event. One of two speakers (along with the editor of Business of Home), she led sessions on the psychology of design and business growth, sharing insights on sales, problem-solving and creating exceptional client experiences.
The Psychology of Connection
INTERNATIONAL DESIGN SOURCE NAPLES
FEBRUARY 2026
The Psychology of Connection: Building Better Relationships with Vendor
Tracee explored the psychological factors that influence designers' brand loyalty and specification decisions, helping attendees better understand how trust, alignment and emotional intelligence shape industry relationships.
The Psychology of Color
BENJAMIN MOORE, HIGH POINT MARKET
OCTOBER 2025
Psychology of Design
TO-THE-TRADE PODCAST
MAY 2026
Tracee Murphy joined Laurie Laizure, founder of The Interior Design Community, for a conversation about psychology for smarter design firms. Drawing on her degree in psychology and more than 25 years of experience running a successful interior design business, Tracee shares how emotional intelligence can help designers become stronger leaders, better understand client behavior, communicate more effectively, and build more profitable, sustainable firms.
Systems That Save Your Profit Margin
DESIGN EDGE
MARCH 2026
Tracee appeared on both the main stage Manufacturers Panel and a panel for designers about profit margins, where she dove into the psychology of money and how it impacts pricing discussions. Design Edge is a highly curated, trade-only event bringing together some of the best home furnishing and kitchen and bath brands in North America.
The Psychology of Interior Design
DALLAS MARKET
JUNE 2025
Psychology of Design
UNIVERSAL FURNITURE
HIGH POINT MARKET
NOVEMBER 2025
This session explored how the psychology of interior design directly impacts client relationships, decision-making, and business success. Attendees gained insight into how color influences emotion, how belief systems shape buying behavior, and how designers can approach pricing and money conversations with greater confidence and clarity. The discussion focused on building trust, managing feedback, and understanding the emotional drivers behind client choices, all with the goal of creating a more aligned, profitable, and fulfilling design practice.
Why Interior Designers Need Psychology to Succeed
DESIGN DASH PODCAST
AUGUST 2025
Psychology of Design
DESIGN DASH + VANGUARD FURNITURE
HIGH POINT MARKET
APRIL 2025
Psychology of Selling Luxury
A WELL-DESIGNED BUSINESS
W/ LUANN NIGARA
APRIL 2025
Psychology of Conflict Management
UNIVERSAL FURNITURE
HIGH POINT MARKET
OCTOBER 2024
The Quiet Yes: How Luxury Design Sells Through Emotion
FEIZY RUGS
HIGH POINT MARKET
APRIL 2026
We’ve all experienced it: a client says “I love it” but then doesn’t move forward. Tracee explored what’s really happening in these moments and why luxury clients don’t make decisions the way we think they do. It’s all a matter of psychology – designers aren’t struggling with design… they’re navigating human behavior.