UPCOMING INDUSTRY EVENTS
& OPPORTUNITIES TO CONNECT WITH TRACEE LIVE ACROSS THE COUNTRY
The Psychology of Interior Design
Tracee Murphy, The Design Biz Therapist, presents her IDCEC-approved course, The Psychology of Interior Design
This course explores the intersection of psychology and interior design, providing a deep understanding of how human behavior, emotions, and decision-making influence your interior design business. Designers will learn how psychological principles can enhance sales, marketing, leadership, and client relationships in the interior design industry. Topics include the impact of color on mood and perception, effective conflict management strategies, selling luxury, navigating money conversations with cents, and using psychological insights to build trust and rapport. by the end of the course, designers will have a toolkit for running their business in a way that supports well-being and productivity.
RSVP: events@vanguardfurniture.com
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PAST EVENTS
Psychology of Design
UNIVERSAL FURNITURE
HIGH POINT MARKET
NOVEMBER 2025
This session explored how the psychology of interior design directly impacts client relationships, decision-making, and business success. Attendees gained insight into how color influences emotion, how belief systems shape buying behavior, and how designers can approach pricing and money conversations with greater confidence and clarity. The discussion focused on building trust, managing feedback, and understanding the emotional drivers behind client choices, all with the goal of creating a more aligned, profitable, and fulfilling design practice.
Why Interior Designers Need Psychology to Succeed
DESIGN DASH PODCAST
AUGUST 2025
This conversation explores the often-overlooked role of psychology in interior design and why understanding people is just as critical as designing beautiful spaces. Tracee shares how psychological insight helps navigate client relationships, manage conflict, and build trust throughout long, complex projects. She also discusses the mindset challenges designers face as business owners, offering practical guidance on handling difficult conversations, protecting your value, and moving forward with confidence, even as technology and AI continue to reshape the industry.
Psychology of Design
DESIGN DASH + VANGUARD FURNITURE
HIGH POINT MARKET
APRIL 2025
Led by Tracee Murphy, this workshop explores the psychological principles that influence client behavior, decision-making, and overall success in interior design. Attendees learn how color impacts mood, how to navigate money conversations with confidence, and how to build trust with clients through clear communication and emotional intelligence, creating a more aligned, profitable, and fulfilling design business.
Psychology of Selling Luxury
A WELL-DESIGNED BUSINESS
W/ LUANN NIGARA
APRIL 2025
Tracee and LuAnn are diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider.
Tracee Murphy, psychologist-turned-designer, leverages her background in her business and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listening are key to success in the high-end market.
Psychology of Conflict Management
UNIVERSAL FURNITURE
HIGH POINT MARKET
OCTOBER 2024
Conflict is unavoidable in life, interior design, and construction; it’s not a matter of “if” a problem will arise, but “when” it will arise. Learn tricks of the trade to have in your business arsenal.
With degrees in both psychology & interior design, Tracee will cover the value of conflict in successful relationships, the five styles of conflict management, & strategies for success in your business.