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The Psychology of Interior Design
Apr
27
Events, Guest Speaker, CEU Course

The Psychology of Interior Design

Tracee Murphy, The Design Biz Therapist, presents her IDCEC-approved course, The Psychology of Interior Design

This course explores the intersection of psychology and interior design, providing a deep understanding of how human behavior, emotions, and decision-making influence your interior design business. Designers will learn how psychological principles can enhance sales, marketing, leadership, and client relationships in the interior design industry. Topics include the impact of color on mood and perception, effective conflict management strategies, selling luxury, navigating money conversations with cents, and using psychological insights to build trust and rapport. by the end of the course, designers will have a toolkit for running their business in a way that supports well-being and productivity.

RSVP: events@vanguardfurniture.com

+1 CEU Credit
Spring High Point Market

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PAST EVENTS

Psychology of Design
VANGUARD RETREAT
JUNE 2026

Tracee returned as a speaker at Vanguard Furniture's exclusive Design Visionary Retreat – her third appearance at this invitation-only event. One of two speakers (along with the editor of Business of Home), she led sessions on the psychology of design and business growth, sharing insights on sales, problem-solving and creating exceptional client experiences.

The Psychology of Connection
INTERNATIONAL DESIGN SOURCE NAPLES 
FEBRUARY 2026

The Psychology of Connection: Building Better Relationships with Vendor
Tracee explored the psychological factors that influence designers' brand loyalty and specification decisions, helping attendees better understand how trust, alignment and emotional intelligence shape industry relationships. 

The Psychology of Color
BENJAMIN MOORE, HIGH POINT MARKET
OCTOBER 2025

Psychology of Design
TO-THE-TRADE PODCAST
MAY 2026

Tracee Murphy joined Laurie Laizure, founder of The Interior Design Community, for a conversation about psychology for smarter design firms. Drawing on her degree in psychology and more than 25 years of experience running a successful interior design business, Tracee shares how emotional intelligence can help designers become stronger leaders, better understand client behavior, communicate more effectively, and build more profitable, sustainable firms.

WATCH THE PODCAST

Systems That Save Your Profit Margin
DESIGN EDGE
MARCH 2026

Tracee appeared on both the main stage Manufacturers Panel and a panel for designers about profit margins, where she dove into the psychology of money and how it impacts pricing discussions. Design Edge is a highly curated, trade-only event bringing together some of the best home furnishing and kitchen and bath brands in North America.

The Psychology of Interior Design
DALLAS MARKET
JUNE 2025

A woman holding a microphone speaking in front of a large screen at a presentation or conference. The screen displays text about joining a movement where psychology meets design, with branding for Universal and social media icons.

Psychology of Design
UNIVERSAL FURNITURE
HIGH POINT MARKET
NOVEMBER 2025

This session explored how the psychology of interior design directly impacts client relationships, decision-making, and business success. Attendees gained insight into how color influences emotion, how belief systems shape buying behavior, and how designers can approach pricing and money conversations with greater confidence and clarity. The discussion focused on building trust, managing feedback, and understanding the emotional drivers behind client choices, all with the goal of creating a more aligned, profitable, and fulfilling design practice.

WATCH THE RECAP
Smiling woman in a denim shirt and glasses standing indoors near a white wall and a glass terrarium with green plants.

Why Interior Designers Need Psychology to Succeed
DESIGN DASH PODCAST
AUGUST 2025

WATCH THE PODCAST
A woman with shoulder-length blond hair, wearing a brown shirt and jeans, giving a presentation at a conference with a microphone. There is a banner behind her that reads 'HPMKT High Point Market Spring 2024' and a partial text about design education. Audience members are visible in the foreground.

Psychology of Design
DESIGN DASH + VANGUARD FURNITURE
HIGH POINT MARKET
APRIL 2025

WATCH THE RECAP
A woman with shoulder-length brown hair and glasses, smiling, sitting in an indoor office or studio with abstract art in the background, promoting a podcast episode about luxury sales and interior design.

Psychology of Selling Luxury
A WELL-DESIGNED BUSINESS
W/ LUANN NIGARA
APRIL 2025

LISTEN TO THE PODCAST
A woman sitting on a white bench outdoors with modern architectural structures in the background, smiling at the camera, promotional text overlay for HPMKT Fall 2024.

Psychology of Conflict Management
UNIVERSAL FURNITURE
HIGH POINT MARKET
OCTOBER 2024

WATCH THE VIDEO

The Quiet Yes: How Luxury Design Sells Through Emotion
FEIZY RUGS
HIGH POINT MARKET
APRIL 2026

We’ve all experienced it: a client says “I love it” but then doesn’t move forward. Tracee explored what’s really happening in these moments and why luxury clients don’t make decisions the way we think they do. It’s all a matter of psychology – designers aren’t struggling with design… they’re navigating human behavior.